GENDER NEUTRAL TOYS
PACKAGING
OVERVIEW
By rebranding toys to be gender neutral, this helps to eliminate gender exclusion and forced gender roles. By choosing colors and imagery wisely, the packaging can help any child to feel like they can play with it. Easy-Bake Oven is a microwave oven that works with a light bulb. Children can make edible treats. The paper bowl kit is a craft that comes with patterned paper circles, that when glued together on a mold form a bowl.
GOALS
rebrand two toys to be gender neutral
design for social good
TARGET AUDIENCE
young children ages 8+
PAPER BOWL KIT
minimal design, pattern emphasizes circle aspect in a unique way, gender neutral color palette
minimal ad to match packaging, simple 3 word phrase to mimic company’s 3 word slogan, phrase emphasizes goal to get kids to use their imagination
EASY BAKE OVEN
simple design to emphasize simplicity of product, visuals on side reiterate simple aspect as well, gender neutral color palette
simple visuals to show what is inside the box, call to action to spark interest in related products, side panel easily describes how to use product and safety warnings
complete box layout
front and back of refill box
set of three different refill boxes, colors match the food
powder pouches, repeated easy-bake text pattern, name of what the pouch is for, color matches food product
ad campaign uses real photos of food to inspire kids of what they can bake, various sizes creates movement and fun, bright colors
